By French Edition 
Grupo Bimbo, S.A.B. de C.V. is a leading Mexican multinational food company recognized as the largest bakery in the world, with a robust presence in over 33 countries across the Americas, Europe, Asia, and Africa. The company generates an impressive annual sales volume of approximately $15 billion and is publicly traded on the Mexican Stock Exchange under the ticker BIMBO. Grupo Bimbo is committed to sustainability and community engagement, emphasizing initiatives aimed at reducing waste and carbon emissions while enhancing the nutritional profiles of its products. The company’s diverse portfolio includes a variety of brands catering to different markets and consumer preferences.
In recent developments, Grupo Bimbo has announced a significant $1 billion investment aimed at expanding its operations in the United States, which underscores its commitment to growth and innovation in the competitive food sector. The company continues to focus on enhancing the nutritional quality of its offerings, aligning with global trends towards healthier eating. With a strategic emphasis on sustainability and community welfare, Grupo Bimbo not only seeks to bolster its market position but also aims to foster positive impacts on the environment and society. This balanced approach positions the company favorably for future growth and investor interest.
Sources: Encyclopedia overview, company website, news coverage.
Leadership & Board
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Daniel Javier Servitje Montull
— Chairman of the Board (controlling family)
A member of Grupo Bimbo's founding family (his father Lorenzo Servitje co-founded it in 1945). He served as CEO from 1997 to 2024 — overseeing dozens of acquisitions and major international expansion — before becoming executive chairman. He holds a bachelor's from Universidad Iberoamericana and an MBA from Stanford.
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Alejandro Rodríguez Bas
— Chief Executive Officer (since November 2025)
Named CEO of Grupo Bimbo in November 2025, succeeding Rafael Pamias. He joined in 2021 and led the Barcel global snacks division, having previously spent about a decade at PepsiCo (including CEO for Australia and New Zealand) and served as CEO of Grupo Lala. He holds an industrial engineering degree and an MBA from Harvard.
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Diego Gaxiola Cuevas
— Chief Financial Officer
Grupo Bimbo's chief global finance officer since August 2017. He previously was CFO of restaurant operator Alsea and earlier worked at Grupo Desc and Grupo Televisa. He holds a master's in finance from Universidad Anáhuac and a business administration degree from Universidad Iberoamericana.
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Arturo Manuel Fernández Pérez
— Board member
An economist who has served as president (rector) of ITAM since 1992 and sits on Grupo Bimbo's board. He also holds directorships at Industrias Peñoles, Grupo Nacional Provincial, Grupo Palacio de Hierro and Fresnillo plc. He earned a Ph.D. in economics from the University of Chicago.
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Ricardo Guajardo Touché
— Board member
A prominent Mexican businessman who served as a long-standing independent director of Grupo Bimbo and held board seats at FEMSA, Coca-Cola FEMSA, Alfa, BBVA Bancomer and El Puerto de Liverpool over a long career. He held an electrical engineering degree from Tecnológico de Monterrey and a master's from UC Berkeley.
Grupo Bimbo has recently announced that it has surpassed 500,000 hectares of farmland under its regenerative agriculture practices, highlighting its commitment to sustainability. Additionally, the company has introduced a portfolio free from artificial colors, further aligning with consumer preferences for healthier products. In a notable collaboration, Grupo Bimbo's popular snack brands Marinela® and Bimbo® have teamed up with Hershey's for their debut in the U.S. market. These developments reflect Grupo Bimbo's ongoing efforts to enhance its product offerings and expand its footprint in the U.S.