By French Edition 
Coca-Cola FEMSA, S.A.B. de C.V., commonly referred to as Coca-Cola FEMSA or KOF, is a leading multinational beverage company headquartered in Mexico City, Mexico. As the largest franchise bottler of Coca-Cola products globally, the company operates predominantly in Latin America, with its most significant market being Mexico. Coca-Cola FEMSA is a subsidiary of FEMSA, which holds a 47.8% stake, while The Coca-Cola Company owns 27.8% through its subsidiaries. The remaining shares are publicly traded on both the Mexican Stock Exchange and the New York Stock Exchange, reflecting a diverse ownership structure that supports its expansive operations.
The company emphasizes its commitment to sustainable growth and social responsibility, focusing on creating economic value while fostering environmental stewardship and community development. Coca-Cola FEMSA serves approximately 268 million consumers across over 2.1 million points of sale in the region. Recent developments indicate a proactive approach to corporate governance and sustainability, as evidenced by their initiatives in promoting gender diversity and achieving recognition as a Top Employer in Mexico for multiple consecutive years. Despite facing challenges such as a recent earnings miss and adjustments in analyst forecasts, Coca-Cola FEMSA continues to pursue its strategic priorities, aiming to enhance its omnichannel platform and drive long-term value for its stakeholders.
Sources: Encyclopedia overview, company website, news coverage.
Leadership & Board
-
José Antonio Fernández Carbajal
— Chairman of the Board
Executive chairman of FEMSA, he also chairs the board of Coca-Cola FEMSA. He joined FEMSA in 1987, became its CEO in 1995, and has chaired FEMSA since 2001. He holds an industrial engineering degree and an MBA from Tecnológico de Monterrey (EGADE).
-
Ian Marcel Craig García
— Chief Executive Officer (since 2023)
Appointed CEO of Coca-Cola FEMSA effective January 1, 2023, succeeding John Santa María Otazúa. He joined the company in 2003 and previously served as COO of Coca-Cola FEMSA Brazil and of Coca-Cola FEMSA Argentina. He holds an industrial engineering degree from Tecnológico de Monterrey and an MBA from the University of Chicago Booth School of Business.
- FEMSA — Controlling shareholder (~47–48%)
- The Coca-Cola Company — Major shareholder (~28%)
Coca-Cola FEMSA (NYSE: KOF) is currently under analysis following a recent pullback, with discussions around its discounted cash flow (DCF) potential suggesting possible upside for investors. Additionally, the company is expanding its financial services through a partnership with QED, which will support lending initiatives aimed at underserved markets in Mexico. Meanwhile, Coca-Cola is gearing up for a significant operational expansion in Brazil, preparing for the 2026 World Cup with plans for 11 new factories and 53 distribution centers.