By News Editor 
In an aggressive move to assert their purchasing power across media, Netflix acquired the entirety of the Canelo distribution fights. The world’s most popular boxer, Saul “Canelo” Alvarez, had to yield global rights for his fights in the negotiation chats and to protect his brand. The fighter is poised to make an extreme amount of money for a single fight taking place on September 13, 2025.
Fight Details
The fight itself, billed as a “once-in-a-generation” matchup, will stream live only on Netflix on September 13. Fans can set reminders through Netflix’s fight hub. The company has referenced the event as a high profile one that can drive engagement, subscriptions and more.
For instance, Mexico has traditionally been permitted the free ad subsidized telecast of Canelo fights. However, this time around Netflix requested the global rights of the stream in exchange for a guaranteed 9 figure payment – over 100 million dollars – to the Guadalajara born boxer. The contract negotiations were certainly not easy, but we have doubts about whether ‘miscommunication’ was the right word or whether it was a concession on part of the legendary boxer.
US Based audiences will only have Netflix to access the fight: How to watch Canelo vs. Crawford live on Netflix:
To stream Canelo vs. Crawford, simply log in to Netflix on Sept.13 and select the fight from the homepage. You can also set a reminder ahead of time to get notified when the broadcast begins — check out Tudum’s Canelo vs. Crawford fight hub to set yours and learn more about what’s at stake.
— Netflix press release on fight.
Ultimately, the obvious goal is to raise the clout of the streaming service just as the war for attention at the consumer level is increasing in global stakes. Amazon has also held boxing events. However, they’ve received criticism for making these Pay-per-View and allowing the PBC franchise of boxing management to make these too expensive. It’s possible that building on the Jake Paul impetus for combat sports, the streaming giant now wants to move into legitimate boxing action and make this as accessible as possible, killing smaller and medium sized providers whose reach is bound to a national border.